Niche’ audiences: Adaptive skiers
Posted: March 13, 2013 Contents: Chapter 2 | Tags: adaptive ski, adaptive skiing, americans with disabilities act, carrie jung, npr, skiing, travel blog, travel journalism, travel journalist, travel technology, travel writer, travel writing Leave a comment »Chapter 2 of the text describes special sets of audience segments such as students and seniors who consume travel journalism. Many ski resorts have eyes set on another special group of travelers. According to a report by npr news, ski resorts are reaching out to travelers with disabilities. According to the story, All resorts on Forest Service land must offer adaptive skiing under the Americans with Disabilities Act. Adaptive skiing allows an individual with physical disabilities the ability to ski down the mountain like an able bodied person. The NPR story focuses on a family new to the activity and presents the travel journalist an opportunity to reach out to an eager niche’ audience. Have a look, or listen.
Inner travel – working locally
Posted: January 22, 2013 Contents: Chapter 4 | Tags: backyard traveling, inner travel, local, matador network, matadornetwork.com, sarah menkedick, travel advice, travel blog, travel journalism, travel journalist, travel writer, travel writing Leave a comment »Chapter 4 discusses the importance of travel writing without the traveling. Sarah Menkedick of the Matador Network encourages the concept of “inner travel.” Menkedick describes the process of inner travel as
It is a full-on sensory experience that yanks all those dormant parts of oneself, the parts that go plodding through the day to day in familiar places without really seeing, to life. The best way to experience “inner travel,” the process of moving oneself out of a familiar mental space, is to take no detail for granted.
More to blogging
Posted: November 5, 2012 Contents: Chapter 5 | Tags: duct tape marketing, ducttapemarketing.com, john jantsch, search engine optimization, seo, travel blog, travel journalism, travel journalist, travel technology, travel writing Leave a comment »Getting published is no longer just about sending letters to magazine and newspaper editors. According to John Jantsch, an author and contributor at ducttapemarketing.com, blogging isn’t enough anymore either. Jantsch offers this advice on how to have an easily accessible optimized blog:
I believe the best approach currently and in the foreseeable future calls for a 2-prong strategy to content development that feeds both readers and spiders. I believe that we must create what I’m calling classes of content that address the growing demand for real-time updates and long-term sustainability. When I talk about classes I’m talking about how we build, display, link to and optimize our content. I believe we need develop content strategies along these two classes: attraction content and foundation content
SmartBrief, a news feed for travel aggregators
Posted: August 25, 2012 Contents: Chapter 6 | Tags: aggregation, asta, smartbrief, travel aggregators, travel blog, travel journalism, travel writing 1 Comment »Aggregation, or “curation” as some bloggers prefer it, is the practice of blogging about content created by others.
Most aggregators set up feeds that push content to them. SmartBrief is a daily e-newsletter that pushes content about 25 key industries — including travel. Ten travel-related associations have signed on as partners with SmartBrief to add its advertising messages to the content SmartBrief aggregates and email to subscribers. It’s free, current and useful.
I subscribe to the ASTA-partnered feed and find at least one thing of value daily.
