Chapter 5
More to blogging
Posted: November 5, 2012 Contents: Chapter 5 | Tags: duct tape marketing, ducttapemarketing.com, john jantsch, search engine optimization, seo, travel blog, travel journalism, travel journalist, travel technology, travel writing Leave a comment »Getting published is no longer just about sending letters to magazine and newspaper editors. According to John Jantsch, an author and contributor at ducttapemarketing.com, blogging isn’t enough anymore either. Jantsch offers this advice on how to have an easily accessible optimized blog:
I believe the best approach currently and in the foreseeable future calls for a 2-prong strategy to content development that feeds both readers and spiders. I believe that we must create what I’m calling classes of content that address the growing demand for real-time updates and long-term sustainability. When I talk about classes I’m talking about how we build, display, link to and optimize our content. I believe we need develop content strategies along these two classes: attraction content and foundation content
Dealing with editors
Posted: October 23, 2012 Contents: Chapter 5 | Tags: editors, Julie Schwietert, matador network, matadornetwork.com, relationship with editors, travel journalism, travel journalist, travel journalist editor, travel magazine editor, travel writer, travel writing, travel writing editor Leave a comment »Chapter 5 delves into the pitching and getting published process. Julie Schwietert of the Matador Network shows the writer how to properly develop a relationship with an editor before getting work published. Schwietert also gives the writer advice on how to deal with negative feedback from editors. Here’s a bit of her advice,
They change words in your story- or even reshape it entirely.
How to respond
Try to react to this situation with as little ego investment as possible. These types of decisions aren’t intended to cramp your style–otherwise the editor wouldn’t have worked with you in the first place. Understand that editorial decisions reflect a complex algebra of factors, including the editor’s understanding of the publication’s goals, audience, and even finances; many of these variables won’t be clear to you at all. If something really rubs you…
