Chapter 2
A city guide in 48 hours
Posted: May 3, 2013 Contents: Chapter 2, Chapter 3 | Tags: Bill Addison, national geographic, national geographic traveler, travel journalism, travel journalist, travel research, travel writer, travel writing Leave a comment »Chapter 2 makes a claim that guidebooks are essential to the tourism process. Taken a step further, Chapter 3 discusses the essential skills and knowledge for a travel journalist creating a travel guidebook such as: find the “hidden,” secret” attractions that “nobody knows.” Bill Addison a National Geographic traveler has offered his version of these valuable guides.
Here’s what’s good about Addison’s post: one, which is reflected within the title of the article, Addison tackles a city in 48 hours. He breaks down the article in sections depicting activities ranging from the historical MLK house, Oakland cemetery, & historic eateries to contemporary museums, hangouts and restaurants. Two: each day is broken down into morning, afternoon, and evening segments. Each segment is filled with activities that seem to ensure a complete Atlanta experience.
However, the traveler should use this guide much like other travel guides, as a suggestion to how to…
Memphis civic and cultural lift
Posted: May 3, 2013 Contents: Chapter 2, Chapter 3 | Tags: cruise, Kim Cross, Kim Cross Southern Living, Southern Living, travel journalist, travel writer, travel writing Leave a comment »The text explores the benefits of city guides in Chapter 2; the text calls the guide a “crucial part of the tourist process.” Kim Cross of Southern Living.com has combined the advice of Chapter 2 and the lessons of Chapter 3 — creating what could be read either as a news story type, a destination, or journey type story. Cross shares news of the new expansion to “one of the world’s most visited music streets onto a mile-wide stretch of the Mississippi.”
This news appeals to the journey & cruise goer as with the expansion comes a relatively massive river cruise ship that is set to sail up and down the river in the near future boasting stops and natural sights of the Mississippi River. Cross does an excellent job of sparking intrest in the mixing of traditional and contemporary culture in the short piece for Southern Living.com. The new expansion will highlight and preserve historical Memphis culture and its staples while building new attractions to draw…
Niche’ audiences: Adaptive skiers
Posted: March 13, 2013 Contents: Chapter 2 | Tags: adaptive ski, adaptive skiing, americans with disabilities act, carrie jung, npr, skiing, travel blog, travel journalism, travel journalist, travel technology, travel writer, travel writing Leave a comment »Chapter 2 of the text describes special sets of audience segments such as students and seniors who consume travel journalism. Many ski resorts have eyes set on another special group of travelers. According to a report by npr news, ski resorts are reaching out to travelers with disabilities. According to the story, All resorts on Forest Service land must offer adaptive skiing under the Americans with Disabilities Act. Adaptive skiing allows an individual with physical disabilities the ability to ski down the mountain like an able bodied person. The NPR story focuses on a family new to the activity and presents the travel journalist an opportunity to reach out to an eager niche’ audience. Have a look, or listen.
Green Book
Posted: February 16, 2013 Contents: Chapter 2, Resources | Tags: black history, Deborah Bhattacharyya, Green book, negro-motorist green book, road trip, travel journalism, travel writing Leave a comment »Chapter 2 discusses guidebooks as a major part of the tourist process. As the text states guidebooks mediate the relationship between tourist and destination, as well as the relationship between the guest and host.
In the early stages of the 20th century blacks weren’t privy to such information much less experiences. A major fear and risk for African Americans was safety.
As a result a postal worker Victor Green put together a guidebook that showed blacks safe places to visit while traveling throughout the country: “The Negro-Motorist Green Book.” Nsenga Burton of the Roots.com explains to readers the books function and historical relevance. Here’s a tidbit from her article:
Like users of today’s popular recommendation sites such as TripAdvisor, travelers collected information during their journeys, which they shared…
Evolving niche’ market: PANKS
Posted: January 22, 2013 Contents: Chapter 2, Chapter 3 | Tags: digital women influencers study, nadine godwin, pank, travel journalism, travel journalist, travel weekly, travel writer, travel writing, weber shandwick Leave a comment »Chapter 2 points out that the audiences for travel journalism aren’t static; they change. Likewise, Nadine Godwin of Travel Weekly introduces a new niche’ audience for travel writers: the PANKs. According to Digital Women Influencers Study, researched by Weber Shandwick, PANK is defined as an acronym for:
professional aunt, no kids.
However, Godwin and the research includes all single career women who enjoy sharing travel experiences with young relatives or acquaintances in the PANK category. In the Digital Women article, research shows women are having less children than only several decades ago and these PANKs make up 1 in 5 of the US population. As the article appeals to marketers with a new angle to approach…
Expatriates going home
Posted: November 19, 2012 Contents: Chapter 2 | Tags: expatriates, julia preston, new york times, new york times travel, travel journalism, travel journalist, travel writer Leave a comment »Chapter 2 discusses the expatriate as a fast-growing nontraditional audience for travel journalism. That may be changing. Countries are calling their expatriates back home. Julia Preston of the New York Times explains in an article,
Returning scholars and business people are offered housing subsidies and tax exemptions to locate new enterprises in government-designated districts. One program is designed to attract Chinese expatriates who hold overseas patents in specialized science fields, the report found. China is also recruiting Chinese managers in high-level positions in non-Chinese companies.
Federal policy and the traveler
Posted: November 19, 2012 Contents: Chapter 2 | Tags: adie tomer, brookings institution metropolitian policy program, federal regulations traveler, robert puentes, travel journalism, travel journalist, travel research, travel writer, travel writing Leave a comment »Chapter 2 warns the travel journalist of the cost of traveling. In addition to price the travel journalist should be concerned with United States Federal policy. According to Adie Tomer and Robert Puentes from Brookings Institution Metropolitan Policy Program,
federal regulations restrict competition and complicate travel in and out of the country. Even with major deregulation in 1978, the United States still prohibits international airlines from operating domestic routes. With domestic airlines consolidating routes and leaving many communities with fewer direct flights, does it make sense to restrict carrier options for these communities?
These are some of the major federal policies that affect travelers. Policies eventually trickle down and affect pricing. The frugal travel journalist should also beware of…
