Niche’ audiences: Adaptive skiers

Chapter 2 of the text describes special sets of audience segments such as students and seniors who consume travel journalism. Many ski resorts have eyes set on another special group of travelers. According to a report by npr news, ski resorts are reaching out to travelers with disabilities. According to the story, All resorts on Forest Service land must offer adaptive skiing under the Americans with Disabilities Act. Adaptive skiing allows an individual with physical disabilities the ability to ski down the mountain like an able bodied person. The NPR story focuses on a family new to the activity and presents the travel journalist an opportunity to reach out to an eager niche’ audience. Have a look, or listen.