More to blogging

Getting published is no longer just about sending letters to magazine and newspaper editors. According to John Jantsch, an author and contributor at ducttapemarketing.com, blogging isn’t enough anymore either. Jantsch offers this advice on how to have an easily accessible optimized blog:

I believe the best approach currently and in the foreseeable future calls for a 2-prong strategy to content development that feeds both readers and spiders. I believe that we must create what I’m calling classes of content that address the growing demand for real-time updates and long-term sustainability. When I talk about classes I’m talking about how we build, display, link to and optimize our content. I believe we need develop content strategies along these two classes: attraction content and foundation content