New media new market
Posted: October 28, 2012 | Contents: Chapter 6 | Tags: google authorship, matthew barker, social media travel, travel journalism, travel technology, travel writers exchange, travel writing | Leave a comment »Chapter 6 explains to writers how to use social media to drive audience engagement. In addition to this advice Matthew Barker an author at travel-writers-exchange advises writers to expand their portfolios to access new markets, particularly online avenues. Barker shares,
For an online publisher, your article is only half of your product. They are also looking for writers with extensive social media reach and name authority that can be used to cross-promote their contributions.
You can provide this by:
▪ Choosing a niche and become an authority: post frequently about your subject on your own blog, and in guest posts on other blogs and sites. Aim to become known as “the expert” in your niche, whatever that may be (Peruvian cuisine, SE Asian beaches, French walking holidays, etc).
▪ Building your blog’s traffic & subscribers….
